MoA Lärcentrum is one of Sweden's largest providers of education for adults and young adults, specializing in high-quality programs in fields such as social, health, and childcare, along with hospitality, tourism, and security. Embracing a philosophy of offering educational opportunities in a friendly and warm study environment, MoA is tailored to meet the diverse needs, plans, and dreams of adults.
We were tasked with creating a series of YouTube preroll ads under MoA’s existing theme 'between dream and reality.' In these ads, we developed various scenarios to effectively showcase the diverse job opportunities available through an education at MoA, highlighting how it bridges the gap between dreams and reality.
MoA: Stories from Diverse Professions
As a Guard
This ad highlights the practical aspects and duties of security work, and its interactions.
Childcare Moments
Real-life interactions and joyful experiences of childcare professionals with children, giving a glimpse into the daily life of this nurturing career.
Elderly Care
Our ad focuses on the genuine interactions between caregivers and the elderly, presenting a realistic view of the care and connection in this field.
The campaign resonated with potential students, driving applications up over 500% compared to the previous year.
My Role
Visual Concept
Tasked with transforming a concept from another department into videos, I focused on defining its style and to ensure it stood out. My role was to give the final product a distinct look and feel that would be instantly recognizable.
Production and Direction
On production days, my tasks ranged from acting as a production assistant to directing voiceovers, ensuring that every aspect of the production aligned with our visual and auditory vision.
Video Editing
I was responsible for editing all videos, piecing together the footage to tell our story in the most efficient way, ensuring the final videos were polished and appeared natural.
MADE AT CONSID