Sveba Dahlen - Deck Oven
As the Art Director for Sveba Dahlen's latest marketing initiative, I had the privilege of bridging the gap between advanced engineering and artisanal excellence. Our goal was to articulate the unmatched precision and reliability of Sveba Dahlen's ovens, essential for producing the perfect batch of bread, every time.
Sébastien Boudet
We partnered with the renowned sourdough baker, Sébastien Boudet, to bring authenticity and depth to our message. Sébastien's dedication to quality and his meticulous approach to bread-making underscored the precision and consistency offered by our ovens—key factors that make them the first choice for professionals like him.
Baking with detail.
Highlighting the natural collaboration between Sébastien and Sveba Dahlen, where both care for high quality from the big picture all the way to the smallest detail - creating the best they can.
My Role
Art Direction
My primary responsibility was to craft the initial concept with a strong focus on visuals. This stage involved ideation and effectively pitching our vision to the client, ensuring alignment and excitement from the get-go.
Guiding Creative Execution
Once our concept received the green light, I took charge of directing our team, including both the still photographer and videographer, steering the project towards visual expectation.
Set Performance
My role extended into the production phase, where I worked closely with Sébastien Boudet. My focus was on creating an environment that allowed him to perform at his best, ensuring that every shot and scene was captured with authenticity.
MADE AT CONSID